Fox to move headquarters to Georgia

Teressa Guilen (left) and Laura Hernandez attach logo labels on bicycle front shocks at Fox in Watsonville in 2014. (File photo by Tarmo Hannula/Register-Pajaronian)

Some Watsonville operations will shift to Reno

WATSONVILLE — Fox Factory Holding Corp announced Wednesday that it will move some of its operations from Watsonville to Reno, Nev. next spring, while relocating its corporate headquarters in Scotts Valley to its existing offices in Georgia by the end of the year.

The announcement comes after the company, which designs and manufactures products for bicycles and off-road vehicles, agreed to purchase a 23-acre site in Hall County, Ga.

“We are pleased to announce the plans for a new state of the art campus in Hall County, Georgia,” FOX's Chief Executive Officer Larry L. Enterline stated in a press release. “This new site will allow us to add an additional world-class manufacturing operation for our Powered Vehicles Group that we intend to be ISO9001 and IATF 16949 certified, and will increase our ability to better serve our OEM customers and on-road aftermarket business.”

Fox's aftermarket bike products distribution, sales and service operations in Watsonville and Scotts Valley will be relocated to Reno. Dan Robbins, head of corporate marketing for Fox, said manufacturing for the company's Powered Vehicles Group will still be located in its Watsonville facility on Hangar Way.

"We've been optimizing that facility for that part of the business," Robbins said.

It is unknown how many Watsonville employees in the aftermarket products division will be affected, as Robbins said the company does not disclose that information.

“The decision to expand our manufacturing and operations, relocate our headquarters, and move our aftermarket bike operations was the result of extensive research by our team and will better support the needs of our growing business over the next several years,” Enterline stated.

Fox plans to invest up to $50 million and employ up to 800 people over the next five years in Georgia, according to a press release.


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