APTOS — Anytime Fitness, the ninth addition to a chain business of fitness centers that dot the map between Gilroy, Prunedale and Monterey, is slated to open in early July in Aptos. With a wealth of state of the art gear, personal trainers and the latest and greatest in everything from paint colors, floor coverings and lighting, Anytime Fitness is now accepting applications for membership at a tent outside its front door, which is situated near the Ace Hardware and Safeway stores in the Rancho Del Mar Center.
“We are about a sense of community; we know most of our members on a first name basis, which is makes the experience here meaningful,” said Pedro Belmontes, director of operations. “We are in a business of experiences. When people walk into this building it’s about how they feel, it’s about their mental state, their spiritual state. From the color of the walls and how we align the machines to the mirrors, we take everything into consideration so that it feels like a beautiful and welcoming space.”
Belmontes said the business model is set up so members can freely visit all nine of the local centers (that also include Morgan Hill, Hollister, Marina, Salinas and, soon, Soledad) at no extra charge.
“We are growing and we recognize that a lot of our members travel a lot so we strategically place our sites on the highway so that our members can find value in their commute and find convenient locations,” Belmontes said. “Just the color of our walls reflect a number of cultures like Mexico, India or China these colors are designed to just make you feel a lot better and vibrant in our space; that really does something for a person that is walking through our doors.”
Jorge Morelos assembles a wall on the interior of the new Anytime Fitness inside the Rancho Del Mar Center in Aptos. — Tarmo Hannula/Register-Pajaronian
Chris Madewell is the vice president and Russ Allen in the owner.
“One our chief goals is to leave plenty of room here for people to get creative,” Allen said. “We are all about functionality.”
Allen said that Aptos has been “underserved” in the area of fitness centers, and that there is a calling for such a business.
“There are not a whole lot of options here,” he said. “We feel that we are coming in here to meet a demand. We strive to attract the best kind of people.”
To start off, Anytime Fitness will have a staff of about six people, which include 3-4 personal trainers.
They are currently hiring.
The workout equipment includes: dumbbells, barbells, plates, plyo boxes, benches and racks, Dynamax Balls, exercise balls, spin and upright bikes, stair climbers, ellipticals and treadmills.
Anytime Fitness also has locations in China, Mexico, Canada and Japan.
For information visit www.anytimefitness.com.
Editor's Note: This article will publish in the April 19 edition of the Register-Pajaronian.